Interview #13: James Hamilton
In this interview, Noah talks to James Hamilton, founder of the company Dubble, about the future of content creation and the critical role of AI. James explains how Dubble helps creators and brands scale by using a human-in-the-loop model for short-form video clipping, arguing that human creativity is still essential for viral content, despite the rise of AI tools like Opus Clip. As a software engineer, James highlights how AI coding assistants like Claude Code and Cursor are accelerating his development work, allowing him to push out features in days instead of months, and discusses his excitement for AI's potential to help content creators find their market fit faster.
